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BNC Group

BNC Group aims to build a senior friendly ecosystem for senior citizens by educating senior care to stakeholders who interact with elders and providing senior transportation services to promote a sustainable aging society.

Impact Value Chain

Arrows mean “leads to” · bars show progress towards the target

IndicatorsMeasuresUnitBaseline amountTarget amountTime or duration of data collectionValue
No. of adult children receive trainingOutput Adult children receive trainingNo. of persons---No readings yet.
Self report of higher confidence and self-esteemOutcome Elderly gains more confidence and self-esteem with the increased independence in traveling----No readings yet.
No. of elderly that receives trainingOutput Elderly receives trainingNo. of persons---No readings yet.
No. of users registered on Go Mamma ApplicationOutput More elderly able to access Go Mamma's taxi serviceNo. of persons---No readings yet.
Increase in knowledge and awarenessOutput Those who are trained has an increase in knowledge and awareness on the effects of their lifestyle choices----No readings yet.
No. of business operators trainedOutput Business operators receive trainingNo. of organization---No readings yet.
No. of trips provided to elderly customersOutput Elderly able to travel with the support of Go Mamma's taxi serviceNo. of times---No readings yet.
No. of trips per MAU per monthOutcome Elderly becomes more active in traveling outside of home----No readings yet.
Self report of higher confidence in caring for parentsOutcome Adult children able to provide better support to their parents----No readings yet.

About the project

Problem

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Solution

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Image of BNC Group
Budget
3,000,000.00 Baht

Impact Goals

SDG 11: Sustainable Cities and Communities

SDG 11 · Sustainable Cities and Communities

Enhance elderly mobility by providing convenient, safe and worry-free transportation service

  • 11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons
  • 11.7 By 2030, provide universal access to safe, inclusive and accessible, green and public spaces, in particular for women and children, older persons and persons with disabilities
SDG 11: Sustainable Cities and Communities

SDG 11 · Sustainable Cities and Communities

Create a senior friendly society that understands elderly needs and offers better access to various destinations, products and services by elderly

Stakeholder

Elderly

Direct beneficiary Importance: High

Description

Elderly living in urban settings with limitation in mobility due to physical degeneration. They are reliant on their adult children/caregiver to travel to different places but their children mostly unavailable to bring them around on work days. Both elderly and their adult children are in the middle to upper middle income group, who are unable to afford hiring full time driver/caregiver but need transportation service occasionally

Adult children of the elderly

Indirect beneficiary Importance: Medium

Description

Adult children of elderly who has limited mobility. They are in the middle to upper middle income group that lives in the cities. They are mostly bound by full-time employment and are unable to bring their parents around often.

Business operators

Direct beneficiary Importance: High

Description

Business operators with elderly as their key customers, e.g. residences, hotels, hospitals, etc.

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