BNC Group
BNC Group aims to build a senior friendly ecosystem for senior citizens by educating senior care to stakeholders who interact with elders and providing senior transportation services to promote a sustainable aging society.
Impact Value Chain
Arrows mean “leads to” · bars show progress towards the target
Elderly Direct beneficiary
Adult children of the elderly Indirect beneficiary
Business operators Direct beneficiary
Stakeholders
ActivityWhat we do
OutputWhat the activities deliver
OutcomeChange for the stakeholders
ImpactLong-term goals · across all groups
Go Mamma provides taxi service with trained taxi drivers and service packages tailored to the needs of elderly Leads to: More elderly able to access Go Mamma's taxi service · Elderly able to travel with the support of Go Mamma's taxi service
Provides training focusing on healthy lifestyle and disease prevention for elderly Leads to: Those who are trained has an increase in knowledge and awareness on the effects of their lifestyle choices · Elderly receives training
Elderly able to travel with the support of Go Mamma's taxi service No. of trips provided to elderly customers Leads to: Elderly becomes more active in traveling outside of home · Elderly gains more confidence and self-esteem with the increased independence in traveling
More elderly able to access Go Mamma's taxi service No. of users registered on Go Mamma Application Leads to: Elderly gains more confidence and self-esteem with the increased independence in traveling · Elderly becomes more active in traveling outside of home
Elderly receives training No. of elderly that receives training Leads to: Adoption of healthier lifestyle among elderly
Those who are trained has an increase in knowledge and awareness on the effects of their lifestyle choices Increase in knowledge and awareness Leads to: Adoption of healthier lifestyle among elderly
Elderly becomes more active in traveling outside of home No. of trips per MAU per month Leads to: Enhance elderly mobility by providing convenient, safe and worry-free transportation service
Elderly gains more confidence and self-esteem with the increased independence in traveling Self report of higher confidence and self-esteem Leads to: Enhance elderly mobility by providing convenient, safe and worry-free transportation service
Adoption of healthier lifestyle among elderly
Go Mamma provides taxi service with trained taxi drivers and service packages tailored to the needs of elderly Leads to: Ease of mind · Better time management
Provides training focusing on senior care Leads to: Increase in knowledge on senior care · Adult children receive training
Better time management
Ease of mind
Adult children receive training No. of adult children receive training Leads to: Adult children able to provide better support to their parents
Increase in knowledge on senior care Leads to: Adult children able to provide better support to their parents
Adult children able to provide better support to their parents Self report of higher confidence in caring for parents Leads to: Create a senior friendly society that understands elderly needs and offers better access to various destinations, products and services by elderly
Provides training and consultation to help business operators improve their existing operation, products and/or services to be more senior friendly Leads to: Business operators receive training · Business operators have an increase in knowledge and awareness on how to cater to elderly's needs
Business operators receive training No. of business operators trained Leads to: Business operators able to expand customer base with improved products and/or services · Business operators modify their products and/or services to better serve senior customers
Business operators have an increase in knowledge and awareness on how to cater to elderly's needs Leads to: Business operators modify their products and/or services to better serve senior customers · Business operators able to expand customer base with improved products and/or services
Business operators modify their products and/or services to better serve senior customers
Business operators able to expand customer base with improved products and/or services Leads to: Create a senior friendly society that understands elderly needs and offers better access to various destinations, products and services by elderly
SDG 11 · Sustainable Cities and Communities Enhance elderly mobility by providing convenient, safe and worry-free transportation service
SDG 11 · Sustainable Cities and Communities Create a senior friendly society that understands elderly needs and offers better access to various destinations, products and services by elderly
About the project
Problem
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Solution
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- Budget
- 3,000,000.00 Baht
Impact Goals
SDG 11 · Sustainable Cities and Communities
Enhance elderly mobility by providing convenient, safe and worry-free transportation service
- 11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons
- 11.7 By 2030, provide universal access to safe, inclusive and accessible, green and public spaces, in particular for women and children, older persons and persons with disabilities
SDG 11 · Sustainable Cities and Communities
Create a senior friendly society that understands elderly needs and offers better access to various destinations, products and services by elderly
Stakeholder
Elderly
Description
Elderly living in urban settings with limitation in mobility due to physical degeneration. They are reliant on their adult children/caregiver to travel to different places but their children mostly unavailable to bring them around on work days. Both elderly and their adult children are in the middle to upper middle income group, who are unable to afford hiring full time driver/caregiver but need transportation service occasionally
Adult children of the elderly
Description
Adult children of elderly who has limited mobility. They are in the middle to upper middle income group that lives in the cities. They are mostly bound by full-time employment and are unable to bring their parents around often.
Business operators
Description
Business operators with elderly as their key customers, e.g. residences, hotels, hospitals, etc.
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